Wednesday, September 13, 2006

fantastic nlp

Every word we utter MUST be crafted, edited, honed, and designed to
build the exact image....... . not a millimetre of error allowed..... .
that we wish to develop in the customer's mind.
An apocryphal story makes the point.... and illustrates "Precise,
dynamic, descriptive, vivid "!
One day, there was a blind man sitting on the steps of a building with a
hat by his feet and a sign that read:
"I am blind, please help."
A salesman trained in NLP was walking by and stopped to observe. He saw
that the blind man had only a few coins in his hat. He dropped in more
coins and, without asking for permission, took the sign and rewrote it.
He returned the sign to the blind man and left. That afternoon the
NLP'er returned to the blind man and noticed that his hat was full of
bills and coins.
The blind man recognized his footsteps and asked if it was he who had
rewritten his sign and wanted to know what he had written on it.
The NLP'er responded: "Nothing that was not true. I just wrote the
message a little differently. " He smiled and went on his way.
The new sign read: "Today is Spring and I cannot see it."

Hits the nail on the head, doesn't it?

Words Tell. "Fantastic" and "Amazing" really do it for you, don't
they...ugh!. ..
Words SELL. Descriptive, glamour image, "mind picture" language changes
minds, changes the world.

P.S. Do you know that there are over 40,000 descriptive adjectives in
the Oxford English Dictionary.. .and "Fantastic" is the best you can do?
P.P.S. And if you are daft enough to admit to this.... please go and get
a job that does not involve persuasion, influencing, or negotiating. You
are a danger to yourself and others.

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