If you're curious here's how/why it works...
On the one hand you have the people who would get the program anyway. A 30 page sales add is not going to deter them. If you're a dude who follows the company and you're psyched out of your mind to get "Transformations" (for example), nothing can deter you -- you'll just scroll down and get it regardless.
Now on the other hand you have the majority of people who know very very little about RSD, the program, or whatever. If I just put up a cool looking graphic and a few videos that's not going to give them the information they need. There is literally no chance, as in 0%, of them breaking out their credit cards and getting the program just based on a short blurb.
A good sales page gives you absolutely everything you need to know about the program. All the features, all the benefits. EVERYTHING. If you look at www.becometransformed.com and www.jeffyshow.com you see that I do three things in there:
1- I put up a graphic of the product, along with the 3 bullets at the top explaining what the program is. This way people who are "already convinced" don't need to read through everything, can quickly get an idea of what they're looking at, scroll down to the bottom and get it.
2- I put up a page explaining *everything* about the program for people who have absolutely no clue.
3- I also put up the "salescopy within the salescopy" by making JUST THE RED SUBHEADLINES into a mini-salescopy so that people who want to "skim" it but not read it carefully can also skim down the page and get the information that they need.
So basically this covers all bases, and gives all the information necessary for whoever is looking for it.
Bear in mind that most (not all, but most) people who express frustration about a long detailed sales page are those who will never, ever purchase anything.
If you're about to plunk down $1500 for a bootcamp for example -- you probably WANT those 30 pages so you can read them over and over perhaps 20 times before you decide on how to invest your money.
Now you guys on the forum here know enough about the bootcamp not to have to read it, but bear in mind that the active users on this forum are only 1-2% of the total RSD mailing list.
The other several MILLION people who check out our site, and the HUNDRED THOUSAND PLUS people on the mailing list -- these dude have never been to RSD Nation or the blog.
So they need to have a resource to find out all the details, all the information that they could possibly want. That's what a good sales page is for.
Remember that we're a borderline "mainstream" company which means that 90% of our website traffic doesn't come from hardcore community-heads -- it's coming from people who haven't been exposed to long sales materials before, as opposed to most of you guys who've seen all the fly-by-night seduction companies and their silly sales adds so many times to the point of being numb to it.
Lastly, you'll also notice (and I get compliments about this all the time) that the salescopy that I personally write is authentic. It reads a lot like a blog post. I'm explaining the program without all the nonsense that you see in most sales adds. I'll use marketing-languaging sparingly (and when I do so it's relevant and makes sense), but the vast majority of it is the straight goods on the program.
If you want to know about any of our programs, you can read any of the pages that I wrote and get a really crystal clear idea of what they're all about -- and without being bombarded with all the nonsense that's typical of these types of promotional materials.
